At the start of this decade, Europe’s Digital Agenda for Europe signalled the continent’s openness to the potential innovation of new business models (European Commission, 2010a). Aligned with this, in an era in which ICT was seen as simultaneously “help[ing] the public sector develop innovative ways of delivering its services to citizens while unleashing efficiencies and driving down costs” (European Commission, 2010b), the Union’s 2015 eGovernment action plan concentrated on empowering both citizens and businesses.