Gary Shochat is Information Architect at P.A.U. Education. A graduate of the Tel Aviv University Film School (BS). he was an accomplished TV director and screen writer before turning to interactive media creation and development. As producer and game designer he participated in the creation of various Video Games and CD ROM titles for clients such as The International Olympic Committee and Electronic Arts. He specializes in Usability, User Centred Design and Educational Content Development and has participated in web development projects for clients such as bolt.com, Tidex Systems, alfy.com and Deutche Bank CIB, amongst others. In P.A.U Education he has participated in the creation of the European Commission’s elearning Portal and has played a major role in the concept development and design phases for projects and proposals for clients such as Coca Cola, The European Commission and Telefónica Spain.