QR Codes for a pervasive City

Web address of the case:

http://citedigitale.bordeaux.fr

Country of the case:

France

City/region:

Bordeaux

Posting Date:

9 July 2010

Last Edited Date:

09 July 2010

Author:

bidegain antoine (Mairie de Bordeaux)

QRcodes | turism | eMobility

Type of initiative

Project or service

Case Abstract

The City of Bordeaux is developing a large-scale campaign around the use of QR Codes. The purpose here is to deliver shortcuts to various contents: the cultural agenda of the city, a "picture of the day" page as well as historical and heritage information are linked to by a set of QR Codes.

Description of the case

Domain

eGovernment

Topic

Services for Citizens | Infrastructure | Regional and Local | User-centric Services

Sector

Communication (infrastructure) | Culture and Media | Other Social Services

Start date - End date

May 2010 (Ongoing)

Target Users

Citizen

Target Users Description

The project is addressing the inhabitants of Bordeaux as well as visitors.

Scope

Local (city or municipality)

Status

Operation

Language(s)

French

Policy Context and Legal Framework

Bordeaux City is advocating a massive push from public administration towards the use of mobile internet content for all. ItÂ first started with an Iphone application to provide citizens with up-to-date information about what to do in the city, and what to go to from the shows, expos and concerts taking place every week in Bordeaux. The "blockbuster" success of the application persuadedÂ the CityÂ to offer more convenient access to these contents for all smartphone users.

Project Size and Implementation

Type of initiative

Awareness-raising information

Overall Implementation approach

Public administration

Technology choice

Standards-based technology | Mainly (or only) open standards

Funding source

Public funding local

Project size

Implementation: €5-15,000

Technology solution

The City chose the QR code international standard, to ensure that citizens as well as visitors from the rest of the world could easily access the content delivered. The almost cost-free creation of codes through this open standard was also considered.