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practice Homeshoring

Homeshoring

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Country of the case:

United Kingdom

City/region:

Notthingam/East Midlands

Posting Date:

20 July 2010

Last Edited Date:

02 August 2010

Author:

andrea riccio (CATTID "Sapienza" University of Rome)
case's imageAndreaR's picture
Editor's Choice 2010

Type of initiative

  • Project or service-imgProject or service

Case Abstract

Nottingham City has successfully completed a Homeshoring pilot partnered by Cisco, UK Virtual Call Centres (UKVCC), community organisations, Bestwood Educations Skills and Training (BEST) with Boots. The Project is geared towards people whose lifestyles tend to be more home-based, including the over 50s, women returners and people receiving  incapacity benefits. It also aimed at solving many of the problems experienced by traditional call centres such as the high turnover of employees

Description of the case

Domain
Sector
Start date - End date
January 2007 (Ongoing)
Date operational
January 2007
Target Users
Disadvantaged/deprived communities | Older people (60+) | People living in poverty and/or precarity | People with disability | People with health and long-term care problems | Unemployed people
Target Users Description
  • Over 50s
  • Women returners
  • Disabled and incapacitated people
  • Economic 'hot spots'
  • Rural communities
Scope
Local (city or municipality)
Status
Pilot
Language(s)
English

Policy Context and Legal Framework

Homeshoring may be viewed purely as flexible working or may be implemented as part of a wider project to address unemployment and improve social inclusion by supporting people from disadvantaged communities to get back into the workplace. The public sector can play a vital role in this flexible working agenda by updating HR policy to recruit a proportion of its workforce from those who are economically inactive. Moreover, by working with the private sector, via economic development activity, and encouraging them to offer flexible employment opportunities to disadvantaged people.

Project Size and Implementation

Type of initiative
IT infrastructures and products
Overall Implementation approach
Partnerships between administration and/or private sector and/or non-profit sector
Technology choice
Proprietary technology
Funding source
Public funding local
Project size
Implementation: €49-299,000
Yearly cost:
€49-299,000

Implementation and Management Approach

Nottingham's homeshoring pilot partnered by Cisco, UK Virtual Call Centres (UKVCC), community organisations, Bestwood Educations Skills and Training (BEST) with Boots.

The Project is geared towards people whose lifestyles tend to be more home-based, including the over 50s, women returners and people receiving  incapacity benefits. It also aimed at solving many of the problems experienced by traditional call centres such as the high turnover of employees, recruitment costs and health problems associated with high density office environments.

The following key objectives were identified for the pilot scheme:

  • Develop 3 exemplar Homeshoring pilots;
  • Provide a well documented feasibility study into the potential for Homeshoring in England and Wales;
  • Develop and share a Best Practice Toolkit with other Councils.

The following work packages were agreed with partners and DC10:

  • Co-ordination and Governance (lead Accelerate Nottingham);
  • Rural Development of Homeshoring (lead RCAN);
  • BEST Development of Homeshoring (lead BEST);
  • Advice to BEST, RCAN and Nottingham City (lead UKVCC);
  • National Feasibility Study (lead Nottingham City Council);
  • Nottingham and Notts Business Plan (lead Nottingham City Council);
  • Development of Homeshoring Capability in Nottingham City and Nottinghamshire County Councils (lead Nottingham City Council);
  • Development of Best Practice Toolkit (lead Nottingham City Council);
  • Distribution of Best Practice Toolkit including the Case Study (lead Accelerate Nottingham).

One of the key aspects of the Nottingham City pilot was to bring the economically inactive back into the workplace. 'Homeshoring' is a system already achieving successful results in the United States, whereby call or contact centre staff can work from home using Voice over Internet Protocol (VoIP) and broadband.

Impact, innovation and results

Impact

The Boots homeshoring pilot proved the technology works and that people working from home in disadvantaged communities can meet the service quality standards that are required by major private sector employers.

There has been a broad interest across the public sector in homeshoring as a tool for engagement and employment, although lead-in times are long and processes complex.

Effective partnerships have developed through the Homeshoring project for future interventions in the field, such as Boots using BEST as a training provider on an ongoing basis and in close partnership with Bristol.

Feasibility studies and research into Rural Homeshoring have resulted in funding bids to move the work forward. Moreover, six seasonal homeshorers were directly employed by Boots, four taken on full time. Four homeshorers were  employed at Nottingham City Homes. A Rural Feasibility Study on the subject was also completed. Thirty new jobs will be created as a result of the Bassetlaw bid. Additionally, two new Community facilities will be equipped for Homeshoring. Lastly, the Best Practice Toolkit has been completed.

Track record of sharing

Information shared through UK DC10plus digital inclusion network.

Lessons learnt

There are five main criteria that must be aligned to successfully implement homeshoring in the public sector:

  • Senior Management Team approval;
  • Relevant Business cases;
  • Suitable job vacancies or a desire to re-design jobs;
  • Broadband availability;
  • Community engagement and pre-employment provision.

Homeshoring work can, by definition, be carried out anywhere in the country where suitable broadband functionality is available (minimum 8mb download speed). However, homeshorers are normally recruited in one or more teams of about 15 advisors from within the same geographic area so that their Team Leaders can easily visit them frequently in their homes. That geographic area also must have a Training Hub available.

If the advisors are being recruited from an 'economically disadvantaged' area, or possibly from the communities with disabilities, then the Hub will need to be in close proximity unless the Local Authority (or similar) provides the necessary transportation to and from the Hub. For non - economically disadvantaged advisors, the Training Hub could be a little further afield as transportation to/from the training facility is likely to be less problematic.

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