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multichannel | citizen shop | Portugal
Posting Date: 2 October 2009
Last Edited Date: 02 October 2009
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Author:
Matilde Cardoso (Agency for Public Services Reform)Portugal
Project or service
Strategic initiativeThis is a new way of being and acting, which entails reorganising information an services in accordance with people’s needs and promoting transversal services. All this means that different public bodies must articulate their work providing integrated services, in multi-channel platforms.
In 1999, a new public service distribution concept was introduced in Portugal: The so called “Citizen’s Shops”, aimed to put in the same place a vast range of public and private services.
Settled in partnership and cooperation agreements between several institutions, public and private (taxes, social security, health, registers, drivers license, passaport, citizen card, labour, utilities, among others), this project is, beyond any doubt, a successful one, integrating innovation and inducing modernization in the Public Administration. The numbers of attendances are the living proves of this success: 72 millions (between 1999 and 2009), attendances, only in 9 Citizen Shops.
As we are speaking about a living project, from 2007, Portugal started to work in better and more integrated ways of delivering public services, organised by life events. This project is called “Citizen Shop of 2nd Generation” (2GCS) and the main goals are:
· Implement new user reception models, organised by life event, supported by ICT, which will articulate the three contact channels
· Transform public services, whose organisation is currently based on the offer side of the relationship, into integrated solutions that are organised in accordance with the demand for them and in life events
One of the most important output of the project is the new user-reception models, multiservice and integrated services, available in the face-to-face way (Citizen’s Shop and Municipalities).
The multi-services desk, provides a generalist, multifunctional service based on user reception scripts and knowledge bases, and applies to services with a low level of specialisation that are provided in a single, quick interaction (more than 60 products from 20 different public entities, more than 100.000 user visits in 2008)
The integrated desk offers a service which is geared towards certain events or processes that are important to people: replacing stolen documents, “I Lost my wallet”, in a single point contact the citizens can replace 5 personal documents from 8 different entities (more than 40.000 user visits in 2008).
The Senior Desk (services from central and local governement for older people in a single point contact) is available in 3 small municipalities.
Other services available in both channel, Internet (Citizen’s Portal) and face-to-face, are the Certificates Online (birth and marriage) and change of address for 12 different entities in one interaction. Both services are available in a multichannel way.
In articulation with the overall project for the Public Administration’s new user-reception models, the Citizen’s Portal (www.portaldocidadao.pt) and the Business Portal (www.portaldaempresa.pt) play a fundamental role in providing electronic public services. The information that is available from the Citizen’s Shops and the telephone channel will be based on the contents that already exist in the two Portals. Now it is possible for the information to be shared by the various channels that offer interaction with people and businesses, thereby avoiding redundant efforts and reducing management and administrative work. The integration of the platforms of itself increases the response capacity of the new channels – especially the multi-services desk and the telephone channel.