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CASTILLA y LEON 012 CITIZEN AND ADMINISTRATIVE SERVICE

Acronym of the case:

012JCYL

Web address of the case:

Country of the case:

Spain

City/region:

Castilla y León

multichannel service | citizen and administrative service | improvement of the Administration’s image


Posting Date: 2 October 2009
Last Edited Date: 30 October 2009

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Author:

Juan Manuel Fraile del Rio (Junta de Castilla y León)Spain
Award finalist 2009
Type of initiative
  • Project or service
Case Abstract

The 012 Public service is an administrative information service within the regional area of the Community of Castilla y León (Spain), which is served by specialised personnel. The aim of the service is to provide citizens with fast, complete access to the widespread general administrative information shared by the Administration of the Community of Castilla y León, which includes information specialised in several areas, and if applicable, access to specific administrative information, thus favouring coordinated and integrated services from among the various public services it provides, guaranteeing maximum quality, universality and equity whilst providing for all its citizens. This service also provides assistance, as well as first and second-level support for handling and procedures through electronic administration.

This public information service, fostered by the General Directorate of Citizen Services and Quality Services has been externalised by a temporary joint venture through a special administrative contract.

Given the special socio-demographic conditions of Castilla y León (it is the largest region in Spain and has a low population density, spread throughout a large number of small municipalities), the availability of  a quality, multi-channel, multifunctional information service accessible by citizens means great savings in terms of time and displacement costs.

 The advantages of this service are:

  • It enhances the relationship between the citizens and the Junta (regional government) de Castilla y León through new technologies, given that it is a service oriented towards the citizen. Therefore, it improves the image perceived by the citizen of the Administration, showing it to be more modern, close and accessible.
  • It efficiently solves citizens’ requests regarding the Administration of the Community of Castilla y León. It works on the one-stop shop principle, in such a way that the citizen obtains a response to his/her request by making a single call or query.
  •  It unifies and homogenises the services provided to the citizen through various channels of information. Thanks to the informer's portal, the citizen can see that the information offered by the Junta is the same, regardless of the access channel. 
  • It improves accessibility to the information, since it centralises and automatise the multi-channel service as far as possible (telephone, e-mail, text message, web, fax and presential) and unifies previously existing multiple service numbers under a single telephone number, thus allowing it to operate on a “2nd level”, given the specificity of the knowledge necessary for certain services.
  • It employs local human resources in order to achieve stable service operation, thus contributing to the development of employment within the region and favouring the integration of disabled personnel, since, at all times, a considerable percentage of the workers under this service have some sort of disability...

The technological decisions for the development of information tools for the citizen are based on the integration and re-use of platforms available through the Junta de Castilla y León, made available to service providers, as well as during the creation of web-architecture applications that are accessible from any information point within the community.

 In this sense, one of the key aspects of success is the development of information tools within the content management platform of the Junta de Castilla y León, as well as collaboration among bodies. The information available to service agents is updated daily by a group of editors within the service, who, thanks to technological integration, have been able to shape a publication unit within the administration and export the contents created within this 012 service to many of the corporate portals in the region (general portal, public employment portal and electronic administration portal).

Description of the case
Start date - End date
January 2007 (Ongoing)
Date operational
January 2007
Target Users
Administrative | Business (self-employed) | Business (industry) | Business (SME) | Citizen | Civil society | Intermediaries | Other
Target Users Description

The group of users to which this service is addressed consists of the citizens of Castilla y León, any companies located there ­–which form the basic element to dynamise their economy-, staff working in its Public Administration and any other entity or body within the regional administration itself or any other administrations (foundations, local councils, etc).

Castilla y León is Spain’s widest region in terms of surface, has more municipalities and has the largest number of what are considered very small municipalities in Spain. Moreover, the population density of this community is very low.

The special conditions of Castilla y León (94,223 km2, 2,249 municipalities, 88% of them having less than 1,000 inhabitants, and 3,590 local entities within a range lower than the municipal range, 2,464,000 inhabitants) make certain services expensive to be deployed homogeneously throughout the whole regional area, especially in the rural medium.

On the other hand, since it is a dispersed population, there is an informative barrier. It is estimated that a fifth of the population (500,000 citizens) would be forced to travel a distance greater than 25 kilometres in order to reach the nearest information point. This informative barrier is even more evident because of the fact that the population of Castilla y León is very aged. An additional fact is that the Community is in administrative and economic regression.

In order to adequately adjust the territorial and demographic structure to the Community Administration, imaginative formulas must be implemented, in order to ensure quality service provision to the citizens within our region, whatever their age or place of residence. 

The 012 Citizen Service favours the closeness of the Administration to citizens, providing information on all of the activities of the Junta de Castilla y León and helping to expedite administrative procedures, avoiding displacement and waiting -which is of particularly interest to isolated, older, rural populations- providing, in this sense, equal opportunities to access knowledge (avoiding the digital gap, since broadband does not reach all rural areas), which is provided both quickly and on a  permanent basis.

Scope
Regional (sub-national)
Status
Operation
Language(s)
Spanish
Policy Context and Legal Framework

The citizen service constitutes a basic tool which guarantees equal access to information by all citizens, understanding the term “citizen” in a wide sense within this context: staff, companies and public or private bodies needing any sort of information which completes the regional administration of Castilla y León.

Acting as a support for electronic administration, electronic handling and specific information is provided through the service, for example, in the handling of complementary education services (school canteen service, open centres, etc.), which allows the citizen to carry out online procedures.

The citizen service provide also individual information, like public servant examination sessions and marks.

The political and regulatory context applied by this service is as follows:

European framework:

  • Action Plan on electronic administration i2010: the aim is to accelerate electronic administration in Europe in order to benefit everyone.
  • Directive 2006/123/EC of the European Parliament and the Council, of the 12th of December, 2006, on the internal market service. This Directive was approved within the framework of the Lisbon Strategy, and sets out a number of generally applied principles to regulate the access and exercise of service activities within the European Union. In support of this directive, a one-stop shop portal will be created, which will access, among others, contents published by the 012 service, to which it will attend to.

 National framework:

  • Law 11/2007, of the 22nd of June, on electronic access by citizens to Public Services, which sets out the right of citizens to liaise with Public Administrations by electronic means or any other channel, from any place and at any time chosen by the citizen, guaranteeing universal accessibility, channels and environments in order for everyone to be able to exercise their rights on equal conditions.
  • Action Plan for the implementation of Law 11/2007, of the 22nd of June, on electronic access by citizens to Public Services, as approved by the Council of Ministers meeting of the 28th of December, 2007.
  • Law 56/2007, of the 28th of December, on Measures to Enhance the Information Society.

 Regional framework:

  • Agreement 67/2007, of the 10th of May, whereby the 2007-2013 Regional Strategy for the Digital Knowledge Society is approved.
  • Strategic Plan for the Modernisation of Public Services within the Administration of Castilla y León for the 2008-2011 period, which gathers the will to achieve an innovative, flexible, creative Administration orientated towards the citizen, which chooses to adapt to the Knowledge Society and offers Public Services at a greater value, in order to improve the quality of life.

Project Size and Implementation
Type of initiative
Content provision
Overall Implementation approach
Partnerships between administration and/or private sector and/or non-profit sector
Technology choice
Proprietary technology | Standards-based technology | Accessibility-compliant (minimum WAI AA)
Funding source
Public funding regional
Project size
Implementation: €300-499,000
Yearly cost:
€500-999,000
Implementation and Management Approach

The 012 Information service was born from coordination between the public and the private sectors. Within the Autonomous Administration Area of the Junta de Castilla y León, there is a General Directorate of Citizen Services and Quality Services, which collaborates in the implementation of a Administration management model, based on excellence, the management of continuous improvement, enhancing methods to improve the service and information to the citizen. Its interlocutor is the Head of Citizen Services.

The Head of Citizen Services promotes coordination initiatives among other bodies within the Junta, which allows the 012 to evolve from a general area service to a more specific area service, assuming the integration of other information telephone numbers and defining collaboration protocols among the various bodies about which specialised information is offered.

The levels of information offered by the 012 service are:

  • General Information about any issue that deals with automatic administration.
  • Information specialised in issues from departments and bodies for which there are collaboration protocols.
  • Individual information and handling of procedures. The citizen may perform certain procedures online.
  • Technical assistance: electronic administration.

In order to achieve the maximum quality for this public interest service, the Junta de Castilla y León decided that its operation would be carried out by private companies, which allows it to make the most of the capacity and experience of:

  • Telefónica as a technological partner, bearing in mind that it is one of the largest telecommunication companies in the world.
  • Grupo Norte in the management of Human Resources and the operation of end-to-end services and platforms

The information service is attended to through various channels, the telephone being the main one. Outside working hours, there is voicemail where citizens may leave their questions, which will be answered subsequently. The deadline to provide an answer is a maximum of 24 hours.

Likewise, there is an e-mail account to which questions can be sent: informacion012@jcyl.es, which is advertised in the corporate portals.

Citizens can receive automatic notifications via electronic mail and text messages (SMS) regarding a number of pre-determined events and issues, such as the publication of tenders for public employment.

The 012 service also offers help to navigate through www.jcyl.es and gives advice in the performance of telematic procedures, sending forms to citizens through postal or electronic mail, as well as channelling complaints and suggestions regarding the operation of the Autonomous Administration.

The 012 service has its own content edition unit, in order to guarantee the daily updating of information, the high quality of the service and its availability to service agents, in such a way that they can locate the relevant information as soon as possible. This unit has become one of the key elements of the service, in such a way that the majority of contents edited by this unit, whose initial aim was to keep 012 agents informed, is being re-used in many corporate portals within the Junta de Castilla y León, thus guaranteeing the uniformity of information and avoiding the duplicity of editing resources.

Technology solution

As far as possible, the corporate tools and resources of the Junta de Castilla y León have been used, which favours the technological integration of this service within the set of information systems implemented within the region.

 The Platform is made up of:

  • Administrative Information Portal: used by Operators to access any information needed by the citizens. Web application whose contents reside in a Single Administrative Information System (SIAU) whose content manager is based on Fatwire.
    All contents are compatible with those of the corporate portal of the Junta de Castilla y León, and they may also be used for other services and portals within the JcyL; therefore, they are accessible to citizens through the Junta portal.
    This portal, as well as any in which the contents of the 012 service is published, comply with the WAI AAA accessibility standard.

  • Web Application for Sending Alerts via text message and electronic mail: it allows for the sending of massive notifications via e-mail and text messages to citizens, regarding a number of pre-determined events and issues. In order to send text messages, the mobile messaging platform of the Junta de Castilla y León is used.

 ACD Platform:

  • For the telephonic service platform, an advanced solution for the ACD has been offered by Nortel Merian Op1. Such solution provides easy installation, maintenance and administration, while also offering the advantages of larger systems.
  • Call Pilot as an advanced voice messaging platform (unified messaging platform).
  • Call Center Symposium (CCM) Software. Provides assistance in defining the main parameters of the call treatment; does not require previous programming knowledge.
    • Call routing to reduce the waiting time of the caller, thus avoiding unnecessary waiting.
    • Call treatment: it is possible to reproduce recorded messages.
    • Real time information about the Call Center’s activity, which helps manage the system and all activities in the Call Center.
    • Management reports: allow management to generate a great variety of reports, which thus allow him/her to analyse the trends and performance of the Call Center during specific periods.
  • Recording system, which is necessary to carry out the quality plan.

Additional platform advantages: flexibility to guarantee a riskless evolution towards a new future infrastructure, both technologically and telecommunicatively, for the administrative information services of Castilla y León.

Risk management is covered through redundant servers, support lines, primary contingency plans, etc. which guarantee the continuity of the service against any event. The platform will be scalable as the service grows.

In order to avoid the collapsing of the service at specific times when there is great influx of calls, adequate resource planning is foreseen, and there is the possibility of activating a call diverting service through IVR.

Infraestructure: The 012 service has redundant data and voice communication, as well as two SAIs to guarantee the continuity of the service during working hours:

  • 5MB data link with the corporate network of Castilla y León and redundancy implemented through an IPSec tunnel by means of a 2MB ADSL line.
  •  Primary ISBN voice link (up to 30 simultaneous calls) with redundancy through 16 analogical lines in the CENTREX group.
  • SAIs that guarantee the operation of the equipment for up to 1 hour, in the event of a power cut.

Impact, innovation and results
Economic effects
€1,000,000-5,000,000
Impact

The 012 administrative and citizen information service has remarkably evolved since its start-up, and year after year, its use and acceptance by citizens has increased.

In order to measure the impact of the service, some of the criteria proposed for “EU25 benchmarking of i2010 eGovernment Signposts” have been chosen:

1.1 Usage of eGovernment services by socially disadvantaged groups:

The 012 Service is accessible by all citizens in a universal way, regardless of the residence, gender, age, race, level of disability, level of studies, etc. of the citizen contacting the service. The various channels offered on the service cover the preferences of all of the citizens, thus avoiding the digital gap.

1.2 Public websites degree of compliance with international accessibility standards

The portals used in the 012 Service (Informer’s Portal, corporate portals of the Junta de Castilla y León (general portal, public employment portal, etc.) and the Electronic Administration portal comply with the accessibility guidelines defined by the WAI-AAA of the W3C for the contents shown in such, in such a way that accessibility by disabled persons is guaranteed.

2.2 Amount of information requested by citizens and businesses

During 2007, the total amount of consultations was 128,282, and 2008 had a total of 203, 453 consultations, which meant the largest increase from its inception (without considering the current year), with a 60% increase regarding the previous year. This confirms the increase of the citizens’ trust in the 012 Service, thanks to gradual advances in the specialisation of the information, which favours the performance of procedures by the citizen and is due to assistance to the electronic administration.

Special mention must be given to the telephone service of the Education complementary service, which affects 50,000 families of Castilla y León.

 Other relevant assistance has been:

  • Consumer Service, whose previous telephone number was integrated and attended to by the 012 operators, throughout the entire 2008 year, with a high degree of satisfaction by the people responsible for the End-to-End Consumer Service, regarding the quality of answers to the queries posed in this area by citizens.
  • The Public Employment service, which is still the area where more citizen consultations have been received, both in the citizen service offices and on 012.
  • Information regarding Housing benefits - aside from answering direct consultations made by the citizen to the 012 service, calls were diverted to the 012 service due to overflowing of the switchboard or because it was outside the usual working hours of the housing telephone service. 

Out of the 203,453 consultations received, 201,355 were telephone calls and 2,098 were emails (informacion012@jcyl.es). The abandonment rate of calls was 3.32%. Average operation time was 2.25 minutes and the level of service (96,68%) maintained good quality levels.

1,258 text messages were sent to citizens who asked to receive, through this means, any employment tenders, benefits, etc.

Considering the days and working hours of the Center (with operators), the daily average during the last quarter reached 1,000 daily consultations.

2.3 Number of transactions fully completed online 

During 2008, access to Education Complementary Services was started up within the 012 Service. Its activity is classified in the transactions completed online group. The percentage of consultations in this activity over the total was 15.3%, which gives one an idea of the great welcome these services have had.

4.2 Number of functioning pan-European online services

In support of the 2006/123/EC Directive, a one-stop shop portal will soon be created for each of the Member States, which will provide information about the access and exercise of service companies. In Spain, this portal will be linked to contents published by the 012 service, to which this service will attend. In this way, the 012 Service will be more readily accessible to all European citizens.

Track record of sharing

During the last year, the 012 Service has received in its facilities the visit of members belonging to various Regional Departments of the Autonomous Administration, in order to broadcast its activity. Out of such visits, collaboration agreements have arisen in order for the 012 Service to assume more competences, which benefits a larger degree of specialisation in the areas it gives information about and allows for greater broadcasting of the service within the own regional administration. Some visits were paid by specific information telephone services managers from several bodies, which have ended up integrated in the 012 Service, thus eliminating or providing a second-tier service. In these cases, an improvement in the quality of service, due to the high qualification of 012 Service operators, takes place, as well as the demanding of quality levels to which the operation of the service is subject to.

 

Below, the Regional Departments which paid us a visit and the agreement reached are listed:

  • Autonomous Administration Department:
    • General Directorate for Public Function: The 012 Service manages the contents of the public employee portal
    • General Directorate for Innovation and administrative modernisation:
      • Computer Infrastructure Service and corporate services: The Protocol with the Service Centre for Electronic Administration is agreed (CAUDAE)
      • SIAU Service and the corporate web: The 012 Service manages the contents of the corporate web benefits
  • Home and Justice Department:
    • General Directorate for Consumption and the Civil Protection Agency: The 012-112 actuation protocol is set up
  • Development Department:
    • General Directorate for Telecommunication:
      • Service to telecommunication infrastructures: The 012 starts to support all of the initiatives of this service – get connected, get adapted, get started, entrepreneurs, get tuned, TDT coverage, learning, safe internet use).
  • Department of Family and Equal Opportunities:
    • Youth Institute:
      • Setting up of the youth autonomous office.
  • Education Department:
    • General Directorate for Infrastructure, Equipment and Services:
      • Public Centres Management Service: The 012 Service starts to take care of all initiatives within this service: canteens, open centres, multi-risk insurance, scholarships for school, canteens, etc.
      • Programming service for investments and equipment: support for the computer maintenance of school equipment.
    • General Directorate for Planning and Educative Control:
      • Attention service for students with specific educational support, orientation and co-existence needs: The 012 Service integrates the telephone line for the school bullying service.
  • Presidency Department:
    • BOCYL Service: The 012 Service offers support for the web BOCYL portal.
  • Development Department:
    • Service for Housing benefits: The 012 Service integrates the housing telephone line.

Lessons learnt

  • The fact of using tools and standards within the organisation where this service is framed has allowed for the re-use of contents drafted in order to share information with citizens.
  • The citizens value the service received and the simplification of access to information, thanks to the Information Technology Communications adapted to the needs of the population. From here on, it will be necessary to continue to boost improvements for the operation of the 012 administrative information service.
  • Information to the citizen must be centralised in a single, multi-channel access point, duly advertised, thus avoiding the existence of various specific telephone lines for each issue not clearly defined for the street citizen, which make it difficult for citizens to become familiarised with such lines or access the information.
  • Cooperation among various administrative departments, even with other administrations, may allow the service to offer end-to-end services to citizens and reach areas where individual administrations cannot reach with their own means, due to geographical extensions and the dispersion of the population. There is a different degree of modernisation development in various administrations, which makes coordination difficult and slows down interadministrative cooperation projects. In order to save this, the 012 Service began a process to integrate the various telephone lines of the various bodies within the Junta, acting in each case according to specific protocols and agreements.
  • Although it is necessary to diversify the access channels where the citizens will obtain information according to requests and population types, it is very important that Service response be homogeneous, regardless of the channel and the way the citizen expresses his/her needs. In order to achieve this, strategies that improve Knowledge Management must be developed through applications which allow the user to register and consult relevant answers given to other citizens, which are associated with specific types and are subsequently used to answer the same type of consultation, thus becoming an additional source of information that will be fed-back.
  • The creation of new services, such as 012, and new technologies to access such has a positive impact on the existing provision for the consolidation of electronic administration and the improvement of the Administration’s image.
  • The implementation of new technologies favours a more reasonable use of resources, as well as the improvement of the environmental impact of administrative activity.

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