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Online and social media have grown rapidly and have become increasingly important. However, there is still an immense lack of proper use of social media, particularly in the public sector. The new media dimensions are inducing a lot of uncertainty among communication professionals within the public sector. The question how to handle the social media communication activities (if any) of their organisations or clients becomes crucial.
Social media can be an efficient and cost-effective tool for public administrations and institutions to communicate with their audiences.
Learn how to cope with visible criticism and how to turn it into a fruitful dialog with your audiences
Pick up strategies for achieving great effects with little effort
Benefit from the interactive workshop session and develop your own social media mix
With the contribution of experienced social media and communication experts from:
The European Commission, DG Digital Agenda
The European Commission, Communication Unit, DG Employment, Social Affairs & Inclusion
University College London (UCL), Digital Communications, United Kingdom
Brighton & Hove City Council, Communications, United Kingdom
Further information and the application form you will find here: