Introducing basic Internet skills to people over 55

Acronym of the case:

Internet FÃƒÂ¼hrersc

Web address of the case:

http://www.internet-fuehrerschein.de

Country of the case:

Germany

City/region:

North Rhine-Westphalia (NRW)

Posting Date:

28 November 2007

Last Edited Date:

01 August 2008

Author:

Heine Thomas (IMAGO GmbH)

elearning | digital-divide | Ageing

Type of initiative

Project or service
Promotion/awareness campaign

Case Abstract

The goal of this project is to stimulate people above 55 years of age to use the Internet. To achieve this goal we set up a new version of the learning software Internet Driving License and we set up the cooperation with adult education centers in North Rhine-Westphalia. The plot of the learning program orients itself on older people's everyday-life.

Description of the case

Domain

eInclusion

Topic

ICT and Aging | Digital literacy and competences

Sector

Education, Science and Research | Local/Regional Community Development | Social Services

Start date - End date

August 2007 (Ongoing)

Date operational

August 2007

Target Users

Older people (60+) | People with no or poor digital literacy

Target Users Description

People above 55 years

Scope

Regional (sub-national)

Status

Operation

Language(s)

German

Policy Context and Legal Framework

In close partnership to governments, to public institutions, commercial companies and to print media producers IMAGO, as a commercial orientated company, is creating learning events and learning campaigns in the field of IT basic knowledge, Health and public understanding of science. We combine the distribution of learning material with Marketing and CRM in an exclusive form.

Project Size and Implementation

Type of initiative

Awareness-raising information

Overall Implementation approach

Partnerships between administration and/or private sector and/or non-profit sector

Technology choice

Proprietary technology

Funding source

Private sector

Project size

Implementation: €49-299,000

Yearly cost:

€1-49,000

Technology solution

CBT-Authoring Software

Impact, innovation and results

Impact

100,000 CDs of the learning program will be distributed to people older than 50 years in NRW. Within 7 lessons, the learning software explains everything internet starters need as basic skills. If users need further informations more trainer supported learning they have the possibility to address directly to 140 adult education center in NRW that are providing ongoing Internet courses.

Track record of sharing

The prototype of this project was set up in the year 2000 when 1.4 million CDs of our CBT were distributed gradually by the German magazin "Stern" to people up to 50 years. In cooperation with 750 adult education centers and the Bertelsman Foundation we provided a German wide campain to encrease the Internet use by older people.

Lessons learnt

The CBT software introduces older people into the world of internet. It can be used for further education as well as learning orientated marketing tool. Partnership with companies like publishers, mutual savings banks, search engine companies, other internet driven companies and the organization of adult education centers in NRW offers the possibility to address directly to their customers in that age with the help of the learning CD and to offer a blended learning scenario for interested people in cooperation with adult education centers in NRW that provide ongoing vocational Internet training.

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