Policy Context and Legal Framework

In close partnership to governments, to public institutions, commercial companies and to print media producers IMAGO, as a commercial orientated company, is creating learning events and learning campaigns in the field of IT basic knowledge, Health and public understanding of science. We combine the distribution of learning material with Marketing and CRM in an exclusive form.

Technology solution

CBT-Authoring Software

Impact

100,000 CDs of the learning program will be distributed to people older than 50 years in NRW. Within 7 lessons, the learning software explains everything internet starters need as basic skills. If users need further informations more trainer supported learning they have the possibility to address directly to 140 adult education center in NRW that are providing ongoing Internet courses.

Track record of sharing

The prototype of this project was set up in the year 2000 when 1.4 million CDs of our CBT were distributed gradually by the German magazin "Stern" to people up to 50 years. In cooperation with 750 adult education centers and the Bertelsman Foundation we provided a German wide campain to encrease the Internet use by older people.

Lessons learnt

The CBT software introduces older people into the world of internet. It can be used for further education as well as learning orientated marketing tool. Partnership with companies like publishers, mutual savings banks, search engine companies, other internet driven companies and the organization of adult education centers in NRW offers the possibility to address directly to their customers in that age with the help of the learning CD and to offer a blended learning scenario for interested people in cooperation with adult education centers in NRW that provide ongoing vocational Internet training.